{"id":14950,"date":"2022-11-08T14:16:46","date_gmt":"2022-11-08T14:16:46","guid":{"rendered":"https:\/\/www.data4group.com\/?post_type=job_listing&#038;p=14950"},"modified":"2023-03-20T11:04:40","modified_gmt":"2023-03-20T11:04:40","slug":"digital-marketing-manager-h-f","status":"expired","type":"job_listing","link":"https:\/\/www.data4group.com\/es\/?post_type=job_listing&p=14950","title":{"rendered":"Digital Marketing Manager H\/F"},"content":{"rendered":"<p>Sous la responsabilit\u00e9 directe du directeur Marketing et Communication du groupe, vous serez charg\u00e9(e) de piloter les activit\u00e9s de marketing digital du groupe Data4 dans tous les pays o\u00f9 nous sommes implant\u00e9s. Vous ferez partie de l&#8217;\u00e9quipe marketing et vous serez responsable des outils digitaux du Groupe (Management du site web, SEO, campagnes digitales, outil de Marketing Automation) visant \u00e0 accro\u00eetre la notori\u00e9t\u00e9, \u00e0 d\u00e9tecter de nouveaux projets pour l\u2019\u00e9quipe commerciale et \u00e0 promouvoir les produits de Data4. Pour le management de vos outils et de vos campagnes, vous travaillerez en collaboration avec le Content manager et la personne en charge du CRM. Vous suivrez et analyserez les performances de vos outils et campagnes.<\/p>\n<p>Si vous vous \u00e9panouissez dans des d\u00e9lais serr\u00e9s et des besoins en constante \u00e9volution et que vous \u00eates une personne sociable qui appr\u00e9cie le d\u00e9fi gratifiant de participer \u00e0 la promotion d\u2019un groupe international dans un environnement multiculturel, nous voulons vous rencontrer !<\/p>\n<h2><strong>Principales missions:<\/strong><\/h2>\n<p>\u00b7&nbsp;<strong>Gestion de la base de donn\u00e9es Marketing<\/strong><\/p>\n<ul>\n<li>Gestion de la base de donn\u00e9es prospects\/clients sous l&#8217;outil de CRM Salesforce : int\u00e9grit\u00e9 de la base de donn\u00e9es, segmentation des comptes, conversion des leads, enrichissement et mise \u00e0 jour des informations<\/li>\n<li>Gestion du reporting mesurant l\u2019activit\u00e9 et la performance des op\u00e9rations de lead management (\u00abtunnel de ventes\u00bb)<\/li>\n<\/ul>\n<p>\u00b7&nbsp;<strong>Campagnes Marketing Digital<\/strong><\/p>\n<p>o Gestion des campagnes digitales (lead generation, lead nurturing, fid\u00e9lisation clients) avec notre outil de marketing automation Plezi et des campagnes LinkedIn et AdWords : r\u00e9f\u00e9rencement des campagnes, cr\u00e9ation des sc\u00e9narios de campagnes, management des retours de campagne dans la base de donn\u00e9es<\/p>\n<p>o Mesure et analyse des performances des campagnes<\/p>\n<p>o Diffusion des newsletters multi-langue (fran\u00e7ais, anglais, italien) en collaboration avec le Content Manager<\/p>\n<p>o Participation \u00e0 la d\u00e9finition de la strat\u00e9gie de Content Marketing : proposition de sujets, diffusion des contenus sur les canaux digitaux<\/p>\n<p>o Soutien des forces de vente dans la prospection sur LinkedIn via l\u2019outil SalesNavigator<\/p>\n<p>\u00b7&nbsp;<strong>Gestion du site web corporate<\/strong><\/p>\n<p>o Optimisation de l\u2019ergonomie du site web corporate<\/p>\n<p>o Optimisation du r\u00e9f\u00e9rencement de Data4 (SEO) : brief et suivi des agences de r\u00e9f\u00e9rencement, cr\u00e9ation de landing pages optimis\u00e9es pour le r\u00e9f\u00e9rencement (SEO) et incitant \u00e0 la conversion des prospects<\/p>\n<p>o Suivi des statistiques du site et recommandations d\u2019optimisation et de contenus<\/p>\n<ul>\n<li><strong>Participer au processus marketing digital dans le cadre des certifications<\/strong><\/li>\n<li>D\u00e9finir, documenter le processus,<\/li>\n<li>\u00c9valuer les risques et les opportunit\u00e9s<\/li>\n<li>D\u00e9finir les plans d&#8217;action \u00e0 mettre en \u0153uvre pour atteindre les objectifs<\/li>\n<li>Contr\u00f4ler et rendre compte de la performance du processus (suivi des actions + KPI) ; analyser la performance.<\/li>\n<li>Participer \u00e0 des audits de certification internes<\/li>\n<\/ul>\n<h2><\/h2>\n<h2><strong>Profil recherch\u00e9<\/strong><\/h2>\n<ul>\n<li>Au moins 5 ans d&#8217;exp\u00e9rience dans un poste similaire &#8211; Exp\u00e9rience en marketing B2B, de pr\u00e9f\u00e9rence dans le secteur informatique et\/ou t\u00e9l\u00e9com<\/li>\n<li>Bonne connaissance des techniques de SEO et de la gestion des campagnes AdWords<\/li>\n<li>Bonne connaissance de Sales Navigator et ma\u00eetrise de la gestion des campagnes sur LinkedIn<\/li>\n<li>Ma\u00eetrise de Salesforce (tableaux de bord et gestion des leads)<\/li>\n<li>Ma\u00eetrise d\u2019un outil de Marketing Automation (Marketo, Hubspot, Pardot, Plezi)<\/li>\n<li>Fran\u00e7ais et anglais courants requis, l&#8217;italien et\/ou l&#8217;espagnol seraient un plus.<\/li>\n<li>Solides comp\u00e9tences organisationnelles associ\u00e9es \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 la capacit\u00e9 d&#8217;adaptation<\/li>\n<li>Le sens du travail en \u00e9quipe<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_promoted":"","_application":"","_filled":1,"_remote_position":0,"_job_salary_currency":"","_job_salary_unit":""},"job-categories":[321],"job-types":[],"class_list":["post-14950","job_listing","type-job_listing","status-expired","hentry","job_position_filled"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Manager H\/F - DATA4 - Smart Data Centers at Scale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.data4group.com\/es\/?post_type=job_listing&p=14950\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Manager H\/F - DATA4 - Smart Data Centers at Scale\" \/>\n<meta property=\"og:description\" content=\"Sous la responsabilit\u00e9 directe du directeur Marketing et Communication du groupe, vous serez charg\u00e9(e) de piloter les activit\u00e9s de marketing digital du groupe Data4 dans tous les pays o\u00f9 nous sommes implant\u00e9s. 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